The calm handoff: from marketing site to product

The moment someone signs up, the brand volume drops. Here is why that intentional shift matters.

Our marketing site is expressive: big serif headlines, the aurora gradient, generous air. The product is the opposite — compact, near-neutral, color spent almost entirely on meaning. That contrast is deliberate.

The shift from marketing to product should feel like walking from a lobby into a workshop.

Same DNA, different job

Both sides share identical color tokens, the Bitter + Inter pairing, and the same status vocabulary. A user should never doubt it is the same brand — the volume just changes to match the job at hand.